Former Badgers center, Frederick, to endorse butt-wipes

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Former Badgers center, Frederick, to endorse butt-wipes

CREATED Sep. 18, 2013

"Every great play starts with a clean snap!" That is the slogan for One Wipe Charlies - a new brand of butt-wipes sure to take America by storm. One Wipe Charlies is a brand stem of Dollar Shave Club, and CEO Mike Durbin is hoping a smart, tongue-in-cheek ad campaign involving NFL centers will help launch the brand into a new stratosphere. 

Four NFL centers, including former Wisconsin Badgers center Travis Frederick are involved in the ad campaign that will launch with a series of radio spots. 

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