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A Lin-derella story


A Lin-derella story

CREATED Feb 14, 2012

I'm not sure how long this is going to last, but New York Knicks point guard Jeremy Lin has officially arrived, both on the court and Madison Avenue.

According to Forbes magazine, Lin is already tied with Kobe Bryant as the sixth-most valuable athlete brand in the world, worth an estimated $14 million. In addition, Knicks ratings are up about 66% compared to last season and Madison Square Garden’s stock has jumped up 6% since Feb. 4.

Lin was named the NBA's eastern conference player of the week after leading the Knicks to a 4-0 record while averaging 27.3 points per game and 8.3 assists. Considering where he has come from, from end of the bench to the record-books, is Lin-human.

Candidly, I'm all_Lin on the 23-year-old rookie from Harvard. He's Lin-spired a stale fan base and the Asian-American community almost Lin-stantly. He's very Lin-triguing.

The Knicks are expecting Carmelo Anthony to return near the end of the week, so we'll see if that Lin-terrupts the progress of this Lin-derella story.

For now, Madison Square Gard-Lin has received a B-12 shot with the electric play of the 6'3" guard. For a league who's "stars" carry ego's too big for the to fit on the team charter, Lin's story is a refreshing example of how great sports can be. No doubt the NBA is eating this up and tickled to have such a compelling story after an off-season full of turmoil.

This link may be out of date by the time you read this story, but the front page of the Toronto Raptors website features Lin. The Raptors host the surging Knicks on Va-Lin-tine's Day.