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2014 Super Bowl logo contains a snowflake


2014 Super Bowl logo contains a snowflake

CREATED Sep 27, 2011

Oh come on! As if the idea of having a cold weather Super Bowl isn't ridiculous enough...

The decision to play Super Bowl 48 outdoors, in the elements, at the new Meadowlands Stadium in East Rutherford, NJ was foolishly made last year. The lowest temperature at kickoff for any Super Bowl was 39 degrees. That record figures to be challenged as average early February temperatures in East Rutherford range anywhere from 24 to 40 degrees.

The NFL practically dismissed the notion of weather playing a role in screwing things up (with the game, or typical Super Bowl week logistics) and forged ahead with the idea just to appease the largest market in professional sports.

With that as a backdrop, I had to laugh when I saw the logo for the 2014 Super Bowl. Prominently placed, front and center, is a snowflake. 

Commissioner Roger Goodell has said if snow is in the forecast, they will be equipped to handle it. That's theory, but what if the wind is ripping ears off and forcing people to stand outside the stadium for 2 hours working their way through security lines? I'm thinking the average person will be forced to be outside for about 6 hours straight (security, game, post-game celebration) on game day and be lucky to have feeling in their extremities by game's end.

I'm not sure if the artist who designed the logo thought he/she was being funny by adding the snowflake, and was then surprised when it was approved - but if comedic value was the goal, perhaps a palm tree would have been more appropriate.