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Reality TV contestant beats 49ers

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Reality TV contestant beats 49ers

CREATED Sep 19, 2011

I'm not sure that Dallas Cowboys WR Jesse Holley will be a highly sought after fantasy pickup before week 3, but this kid's story sure is interesting.

About three years ago, former Cowboys WR Michael Irvin worked with Spike TV to concoct a reality TV show called 4th and Long. The show's premise was to allow athletes who felt they could play WR or DB at the NFL level a chance to earn that right. Irvin hosted the show and convinced Cowboys owner Jerry Jones to offer up the 80th training camp roster spot to the person who won the reality TV competition.

The 6'2", 220 pound Holley, who played WR at North Carolina, emerged as the winner and left his day job as a cell phone salesperson for Cowboys training camp in 2009.

After two seasons on the Cowboys practice squad, Holley made the Cowboys 53 man roster as the team's 5th WR in 2011, and was active for Sunday's game against the 49ers due to an injury to starter Dez Bryant.

The Cowboys other starter, Miles Austin, injured his hamstring late in the 4th quarter on Sunday and was removed from the game. Head Coach Jason Garrett turned to Holley as an option off the bench.

Holley responded with the first two receptions of his young NFL career. Then, in OT, Tony Romo found Holley on an option route and the reality TV winner barreled down to the 5 yard line on a 77 yard reception. Holley's route, and ran-after-catch set up a chip shot 19 yard field goal to give Dallas their first win of the season.

Stories like this are why sports is so compelling. On any given day, you never know who will step into the limelight and shine. There were several compelling storylines from week 2, but Holley's story is perhaps the most intriguing and deserves attention.