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Rise and Fall of America's Beer Kings

Rise and Fall of America's Beer Kings

By WTMJ Staff. CREATED Jan 20, 2014

You can't go into a liqour store or gas station without seeing "Budweiser"  at least a dozen times.  Even with the brand's immense popularity today, the Anheuser-Busch family went down a rough road to get here.  Bill Knoedelseder's "Bitter Brew: The Rise of Anheuser Busch and America's Kings of Beer" goes through Budweiser's up's and down's.  Gene Mueller and the Wisconsin's Morning News team talk to Knoedelseder at 8:21 this morning.