Rise and Fall of America's Beer Kings
You can't go into a liqour store or gas station without seeing "Budweiser" at least a dozen times. Even with the brand's immense popularity today, the Anheuser-Busch family went down a rough road to get here. Bill Knoedelseder's "Bitter Brew: The Rise of Anheuser Busch and America's Kings of Beer" goes through Budweiser's up's and down's. Gene Mueller and the Wisconsin's Morning News team talk to Knoedelseder at 8:21 this morning.