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Bob Uecker remembers the ad that started it all

May 31, 2012; Los Angeles, CA, USA; Bob Uecker attends the MLB game between the Milwaukee Brewers and the Los Angeles Dodgers at Dodger Stadium. Photo: Image by USA TODAY Sports

Bob Uecker remembers the ad that started it all

By WTMJ Staff. CREATED Apr 23, 2014

Newradio 620 WTMJ's "Voice of the Milwaukee Brewers" gets something at Miller Park that few athletic figures will ever receive in the same stadium: two statues.

It took one of the funniest commercial campaigns in history to make that happen.

"The second one's on National Avenue," quipped Milwaukee native Bob Uecker on 620WTMJ's "Wisconsin's Morning News" about the statue to be located in the last row of Section 422, referencing the famous Miller Lite ad campaign from the 1980's.  The statue will be unveiled Friday before the Brewers-Chicago Cubs game at Miller Park.

"I'm honored to do that, and have it done.  It's going to be a fun ceremony, Friday night."

Uecker joked that the modeling for the statue was not the easiest task.

"The tough thing is getting into that hot metal.  That burns," Uecker quipped, tongue firmly planted in cheek. 

"When I jumped in there, you have to get in and out quick, because you won't last."

Uecker told "Wisconsin's Morning News" about the experience of filming the "Last Row" and other Miller Lite ads starring former athletes, including Hall of Famers like Packers legend Ray Nitschke, Deacon Jones, Dick Butkus and dozens of others.

"It was like being on a team again.  A lot of those guys were Hall of Fame players in one respect or another," he said.

"Every morning when we went on a shoot, each guy had their seat on the bus, the same seat that we had all those years when we did those ads...it was a lot of agitating in the morning.  When you're up at 5:30 with guys like that, there's a lot of agitation going on.  A lot of guys hadn't been to be from the night before anyway, so it's perfect."

Uecker says he hopes fans have fun with the statue, but he hopes that bunny ears are the worst things fans will do to his last row statue.

"I don't want anybody on my lap facing me.  That would be kind of bad."