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Why are farmer's markets so popular?

Why are farmer's markets so popular?

By John Mercure. CREATED Jul 21, 2014

I love a good farmer's market.  One of the best is the Westown farmer's market on Michigan St in Milwaukee.  All the local produce, flowers, and crafts on Wednesday afternoons is pretty cool.

In recent years farmer's markets have become extremely popular.  Most communities have  market on Saturday morning or some weekday evening.  Some cities even do a weekend day and a weekday.

Alphonso Morales is a UW-Madison professor studying the impacts of farmers markets.

John Mercure

John Mercure

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Emmy-winning journalist, John Mercure brings more than 20 years of reporting and anchoring experience to his position at NEWSRADIO 620 WTMJ.