One of the cool things about working in the media is the fact that listeners and viewers feel extremely invested in what you do.
If I take a position on a topic that listeners feel is out of character, I hear about it. If listeners think I spent too much (or too little) time on a topic, I hear about it. If I don't talk about something that a listener thinks I should be discussing, I hear about it.
Some media-types might find this frustrating. I, on the other hand, think it's great. I love the fact that people care about what they hear on local radio or see on local television.
In this vein, there is probably no subject that brings out more intense listener (or viewer) response than weather coverage. When there's bad weather, study after study (and ratings reports) show that people listen and watch in huge numbers. At the same time, many people feel that "severe" weather coverage is over-hyped and overdone.
And for some, no matter how bad conditions are, stations better not preempt their regular programming.
Sunday night, tornados were ripping their way through South Dakota. As a result, the local ABC affiliate blew out regular programming and went to full weather coverage. A number of people complained that they couldn't watch their favorite shows - in particular, the season finale of "Once Upon A Time".
The next morning, Nancy Naeve, an anchor at KSFY in Sioux Falls (and former partner of John Mercure) ripped viewers for ripping the station about preempting regular programming. She's quickly become a heroine in some circles.
During the 12 p.m. hour of Wednesday's radio show, we'll discuss whether the news anchor has a point - or whether the viewers got it right?
Please feel free to share your thoughts in the Comments section - and be sure to check back later to hear a replay of the segment.