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Rob Lowe shoots cheesy promo to promote Shark Week

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Rob Lowe shoots cheesy promo to promote Shark Week

By Phyllis Stark. CREATED Jul 31, 2014

There’s less than a week and a half to go until the start of Discovery Channel’s ever-popular “Shark Week” programming, and this year the network has enlisted the help of actor Rob Lowe to get us all in the “sharky” spirit.

In a deliciously cheesy promo, the film and TV star is seen dressed in red shorts and a white tank top while water skiing on the back of two sharks and flinging chum over his head while a blonde mermaid clings to his leg.
 
The clip rolls in slow motion while what E! Online describes as “some seriously corny special effects” fly over Lowe’s head.
 
He wraps the clip by looking into the camera and declaring it all “So Sharky.”
 
Shark Week kicks off on Discover August 10. Watch the promo above.
 
Phyllis Stark

Phyllis Stark

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Phyllis Stark is the Digital Executive Producer - National Content for Journal Broadcast Group.