Men appear breastfeeding for 'Project Breastfeeding'
Hector Cruz, a photographer from Clarksville, Tenn., wanted to educate his fellow males on breastfeeding. He enlisted a group of shirtless fathers for a photo shoot and had each man act as if he was breastfeeding his own baby.
"There is nothing out there for men [about breastfeeding]. I wanted to change that,” Cruz tells "Today." Cruz is now the founder of Project Breastfeeding, which has the motto "If I Could, I Would."
“I think that men posing with their child in a similar way as women breastfeeding... shows the support that men have for their wives," he says.
Last year, Cruz's own wife, Nicole, had complications breastfeeding their newborn daughter Sophia. After feeling "helpless and confused" as a father, Cruz came to the realization that breastfeeding information is only targeted to mothers.
“[There are] a lot of dads who are excited to see the project," Cruz further tells "Today." "A lot of the guys who are pro- breastfeeding feel like they have a voice. The pictures just allowed the conversation to start.”
Cruz founded Project Breastfeeding as a local initiative, yet now wants to open a nonprofit for educating dads outside of his community.