Loading...

Hoverboard hoax, or is it?

Play

Hoverboard hoax, or is it?

By Julianne Cassidy. CREATED Mar 5, 2014

Following the alleged production of self-tying sneakers, the HUVr Board tech team of MIT Physics Graduate Program has created the "Back to the Future: Part II" product that we've all wanted in real-life since 1989, the hoverboard. Or has it?

Solving the "key to antigravity" this "summer project's" participants announced "rather than spend several more years closed off from the world while investing in research and development, the team and our world-class investors have worked to change the economics [of] R&D by marketing this exciting consumer product in order to fund ongoing R&D," states their HUVr company website.

Their first promotional video features "Back to the Future" character "Dr. Emmett Brown" (played by film star Christopher Lloyd) stepping out of the film's famed DeLorean car with the first test-trial hoverboard protected in a "HUVr" case. After 25 years, "I'm proud to announce that thanks to the clever folks with HUVr tech, the technology has caught up with the concept," Lloyd says.

The first celebrity tester? Tony Hawk. "A lot of people who are skating nowadays -- current pros, you can ask, and they'll say 'yeah, I started skating because of 'Back to the Future,'" Hawk says. Numerous other famed faces including singer Moby and former NFL athlete Terrell Owens also take a test ride.

There's even a HUVr app for both iPhone and Android so that you can map out your course. It has to be real, right? Wrong.

"So what's actually going on here? Some postulate that it's a 'Back to the Future IV' teaser -- with Lloyd's involvement in the video, alongside the DeLorean he arrives in, there's a chance a viral marketing operation of this magnitude really is proof the long-awaited film is on its way to production," reports CNET

One thing is for sure, however, the "realness" of this video has been squashed. "On the online portfolio site of Lauren Biedenharn -- a costume designer and an artist based in Los Angeles -- the most recent line of her resume reads, 'Commercial: Back to the Future HUVR BOARDS,'" further reports CNET. And her employer? Viral prankers "Funny Or Die."

With visions of hoverboards dancing (flying) in our heads, our inner Marty McFly will still be hoping for a real hoverboard on Christmas morning.

Julianne Cassidy

Julianne Cassidy

Email Facebook Twitter
A city girl gone country, Julianne Cassidy is a newly Nashville-based entertainment journalist from Philadelphia.