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Charities benefit from Peyton Manning screaming 'OMAHA!'

Jan 12, 2014; Denver, CO, USA; Denver Broncos quarterback Peyton Manning (18) throws a pass against the San Diego Chargers during the 2013 AFC divisional playoff football game at Sports Authority Field at Mile High. Denver defeated San Diego 24-17. Photo: Image by Mark J. Rebilas-USA TODAY Sports

Charities benefit from Peyton Manning screaming 'OMAHA!'

By Jay Sorgi. CREATED Jan 19, 2014

Kindness can sometimes come in unusual ways, and so it was Sunday when businesses and fans donated in the name of Peyton Manning...rather, his audible call, "Omaha!"

Five companies - ConAgra Foods, First National Bank of Omaha, Mutual of Omaha, Omaha Steaks and Union Pacific Railroad - said they would put up some major cash for Peyton Manning's charity efforts through the Peyback Foundation.

But that wasn't all. Fans even pledged to Packers quarterback Aaron Rodgers' favorite charity, Midwest Athletes against Childhood Cancer, through a community-oriented spoof account, Not Aaron Rodgers.

The Broncos clinched a berth in Super Bowl XLVIII, to be played on Feb. 2.