The changing faces of Harley-Davidson
Photo: Video by tmj4.com
MILWAUKEE - One of the slogans you'll see inside the tents this week is "Riders Helping Riders." The face of Harley-Davidson has changed over the past 110 years, and despite some stereotypes, these are men and women helping not only helping other riders, but also others.
Still, many picture riders with tattoos, when they picture Harley riders. Take Rick Hayes, for instance. He's been a Harley owner for years and says he's tired of the stereotypes.
"People think you automatically have tattoos and you're on a Harley, that they're bad people," said Hayes.
Hayes has tattoos on his arms, and also a photo of his father who passed away in the 1990s, tattooed on his back.
From the tattooed to the clean cut. Justin Klis pulled up on his Harley with none. He's a paramedic. Klis says those cruising around on Harley-Davidsons come from all walks of life, like Major General John Borling, retired U.S. Air Force.
"Well I've been riding Harleys for many, many years, way back, well before you were born," said Borling.
The Harley Davidson brand even has a few four-legged fans like Molly, the long-haired German Shepherd.
Molly was riding around Greenfield with her owner, Jim Tremmel.
"She's pretty laid back, totally different dog at the dog park though," said Tremmel.
And it's ladies too, of course. Women riders represented about 12 percent of Harley sales in 2010.