Superheroes dominate Halloween 2013, but those costumes don't protect kids in real life
NEW BERLIN - Americans spend close to $3 billion on Halloween costumes.
If they're not careful, however, they'll spend a lot money somewhere else - the emergency room.
TODAY'S TMJ4 visited the Buycostumes.com warehouse in New Berlin on Wednesday, and learned that super heroes are the most popular for kids this year. Those costumes include Iron Man, Superman and Captain America, among others.
Workers at the warehouse describe the costumes more as kits - they include everything from masks to props to shoes.
But not superpowers.
"The injuries we see from kids with superhero costumes is from tripping and falling from long costumes and shoes that are not fitted properly," explains Dr. Nishant Pillai. "At times we see eye injuries from kids who have swords or other costume props to poke themselves in the eye."
Pillai staffs the emergency room at Wheaton Franciscan Elmbrook Memorial Hospital, and he expects a busy Halloween for his ER team of doctors and nurses.
Pillai advises parents to also attach reflective tape and/or glowsticks to costumes when trick-or-treating so cars can see them on the sidewalk.
Halloween by the numbers (Source: National Retail Federation)
$6.9 billion - amount Americans spend on all things Halloween, like costumes, decorations and party supplies.
$75.03 - amount each person spends on all things Halloween
70% - percentage of young adults ages 18-24 who plan to wear a costume
22 million - Americans who dress their pets for Halloween