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Bucks can sell new ad space on arena floor, backboard

Bucks can sell new ad space on arena floor, backboard

By the Associated Press. CREATED Jun 10, 2013

MILWAUKEE - Pretty soon, you could see the name of a company on the floor at the BMO Harris Bradley Center during a Bucks game.

Sports Business Journal writer John Lombardo reports that the Bucks and any NBA team can sell ad space in front of their benches and on the backboards.

“This will be a tremendous opportunity for our teams,” said Alex Martins, chief executive officer of the Orlando Magic, to Lombardo.

“This platform to grow inventory of camera-visible signage will allow us all to continue to grow our business for our teams and players. I applaud the league for opening up this opportunity for our teams and our clients.”

A team executive told Lombardo that teams could make between $500,000 and $2 million per year with the new revenue opportunity.