Watertown rallies to save 100-year-old theater
Photo: Video by tmj4.com
WATERTOWN - A theater in downtown Watertown turns 100 years old this year, but it may be forced to shut its doors before reaching that milestone.
The community is trying to save Towne Cinema, and the community theater is asking for help to keep their doors open.
Towne Cinema hasn't changed much since it opened its doors in 1913.
It has three screens, and it only sells tickets for $3.
However, it's struggling to stay open.
"What we're gonna do is pretty much anything to keep us open and keep us going for the community," said Assistant Manager Laurraine Van Hecke to TODAY'S TMJ4's Melissa McCrady.
The problem is that the cinema is forced to go digital, a long-term benefit for people who go to the movies, but it's costly.
Towne needs $70,000 for two digital projectors, though they have three theater screens.
The clock is ticking, with just a couple months to get the money.
"We are reaching out to the community to keep us here and help us sustain, get by and raise enough money to convert so we can be a part of the community," explained Van Hecke.
The benefits will come, as the theater will still just charge $3 for the brighter, cleaner screens.
"We are not going to raise prices. That's for sure, no matter what happens. We're not going to," said Van Hecke.
They have already raised $20,000, but they are still far from their goal.
Click here to help Towne Cinema, and click here for their Facebook page.