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Milwaukee explores naming rights, sponsorships to raise revenue

the Journal Sentinel

City Hall. | Photo: Milwaukee Journal Sentinel

Milwaukee explores naming rights, sponsorships to raise revenue

CREATED Sep. 19, 2012

A Common Council committee on Wednesday endorsed a plan in which the city would market sponsorships, advertising and even naming rights available to companies or nonprofits as a way of generating new revenue in an era of government belt-tightening.

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