Savage, 101, guided Miller Brewing Co.
the Journal Sentinel
The new MillerCoors logo. | Graphic: MillerCoors
CREATED Apr. 30, 2012 It was Savage who advised the president of Philip Morris after its purchase of Miller in 1970 to buy the "Lite" brand from a small Chicago brewery called Meister Brau. Savage believed Americans were becoming more health conscious and would be open to trying a lower-calorie brew.