MillerCoors Holiday Lites display starts Friday in Milwaukee
The WTMJ News Team
Diane Pathieu reports.Photo: Video by tmj4.com
MILWAUKEE - A Milwaukee Christmastime tradition lights up the night sky again, starting Friday.
For years, MillerCoors has put up its Holiday Lites show at its facilities, and they're doing it again.
"We have more than 300,000 LED lights. We started installing them in the middle of October," said Ed Hanrahan of Open Road Events.
His crew of nearly a dozen people uses more than 15 miles of cable to make the holidays brighter in Miller Valley.
"We try to do something new every year," he explained, and things have changed dramatically when it comes to the technology.
"When we started seven years ago, producing the show for MillerCoors, we had generators and generators. We used all the power in this area, but with the advent of LED lights, we really are down to the equivalent of eight toasters."
Some things, however, remain the same.
"We introduce the girl on the moon," explained Kindra Loferski of MillerCoors Guest Relations. "She's the icon that dons the Miller High Life bottle and has since around 1907. She actually tells her story at the beginning of the tour, and you might even catch a glimpse of her during the holiday lights show."
Keeping with tradition, you can get involved.
You and your family can take part with Holiday Liltes, as one family will be chosen randomly during every tour to help turn on the lights.
This year, the switch goes high-tech, and becomes a swipe, as they use an iPad to start the show.
People should not forget a light show favorite, the MillerCoors mini-tour, with holiday beer, and everything is free, including parking and limited beer sampling if you are 21 or older.
The free show runs every 20 minutes on Friday and Saturday, starting December 2nd.