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Local liquor store posts shelf collapse, wave of wine video on YouTube

Local liquor store posts shelf collapse, wave of wine video on YouTube

By Annie Scholz. CREATED Oct 20, 2011 - UPDATED: Oct 20, 2011

SHEBOYGAN - They have a pretty good sense of humor at Superior Discount Liquors. After a wall of wine came crashing down, they didn't whine about it. They went online and posted the video on YouTube.

78 feet of shelving was ripped from the wall, under the influlence of nearly 7,000 bottles of wine. Peter Guske's family owns the store. He was standing at the end of the aisle when it happened back in July. "I didn't know what to say or do. It was just so unbelievable." 

In the video, you can see employees bolting to get out of the way of the wine wave. Lori Gregoire is the store's Manager. "The wine was running out the front door. It was running out the back door. There was wine everywhere."

It took 15 employees and a 10-person professional cleaning crew to get all the glass and grownup grape juice under control. "Grabbing the bottles out. We had gloves, shovels, wheelbarrows," according to the Manager's assistant, Coral Sbarbaro.

Insurance covered everything, including sturdier shelves.