An online message-board hoax dubbing the "Bikini Bridge" the "next big thing," has actually become the next big thing, specifically in the "Thinspiration" community: where inspiration is created to promote being thin.
As if it was the "thigh gap" beauty craze of 2014, "users of the message board site 4chan have joined forces to make the bikini bridge a thing, bombarding social media with #bikinibridge, which has been tweeted nearly 3,000 times in the last two days," reports Today.
The "Bikini Bridge" is the gap between bikini bottoms and a concaved stomach, as a picture captures a bridge between the bottoms extending across lean hipbones.
According to The Washington Post, "4chan is a profoundly popular, largely anonymous message board that specializes in memes and mischief. /b/ is a 4chan forum best known for its penchant to sow stupid, occasionally dangerous ideas across the wider Internet. The problem is that these 'pranks,' as many so casually term them, can often acquire lives of their own -- becoming actual trends even as we dismiss them as hoaxes."
The National Eating Disorder Association has taken notice of this targeted threat. Nothing is new in regards to a fixation on specific body parts, however, "coined terms like 'thigh gap' and 'bikini bridge' -- and the news articles, images, hashtags, and social media comparisons that come with them -- have given those obsessions larger and more competitive platforms," says Claire Mysko of NEDA.
This hoax is not a joke, 4chan is creating more harm than good.