Lego brand sells out of set inspired by 7-year-old girl's letter to the company
In less than three days, the popular toy manufacturer Lego sold out of a brand-new set inspired by a 7-year-old girl's letter to the company. The child, Charlotte Benjamin, asked the company to give its girl figures jobs and more "adventures."
7yo Charlotte writes an adorable and strongly worded letter to LEGO regarding the lack of adventures for girls. pic.twitter.com/JblNKzCwJs— SocImages (@SocImages) January 28, 2014
According to CNN Money, Benjamin complained to Lego, "All the girls did was sit at home, go to the beach, and shop, and they had no jobs but the boys went on adventures, worked, saved people, and had jobs, even swam with sharks. I want you to make more Lego girl people and let them go on adventures and have fun ok!?! Thank you."
The first set of Lego's newest "Lego girl people" is called the "Research Institute" set, and includes three female scientists: an astronomer, a chemist and a paleontologist. The set was created by Ellen Kooijman.
"The set launched on August 1 and was sold out on Lego's website by Monday," reports CNN Money. "The company wouldn't say how many of the sets it's sold so far, but a spokesman said it was 'produced in a limited number for select retailers.' It's also for sale in Lego stores and at Legoland amusement parks and discovery centers in the U.S. and Canada."
The "Research Institute" set is priced at $20.