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CMA Music Festival Attendance Flat, But Still A Successful Event

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CMA Music Festival Attendance Flat, But Still A Successful Event

CREATED Jun 9, 2014
by Chris Cannon

NASHVILLE, Tenn. - The Country Music Association released attendance numbers for its 2014 CMA Music Festival, and plans on how they want to increase the number of visitors to downtown Nashville during the event.

It is estimated 80,000 people visited the festival's various stages and venues this year, matching 2013's attendance record.

"It's about flat with last year, and we're comfortable with that, in spite of the fact we had really ominous weather on Saturday night, and showers on Thursday," said Country Music Association CEO Sarah Trahern.

Sales for 2015 four-day tickets are on a fast pace to sell-out. As of Monday, 75% of the tickets for the LP Field concerts had been sold. That number is 28% higher than the day after the festival ended last year.

Trahern is looking to increase the number of daily visitors to the festival, even after the LP Field concerts have sold-out. She said the CMA will try to appeal to the local community to take advantage of the free events offered at the festival.

"Reaching out to people and saying, even though you don't have a ticket to LP Field, there are some great free musical experiences downtown. Whether that's from locals, or people from outside our DMA, I think we have some opportunities to grow the number of people coming to Nashville," Trahern explained.

The CMA is always working to improve the visitor's experience. They held focus groups during the festival to get fan feedback. They have also emailed surveys to ticket holders asking what they thought worked, and what they thought needed improvement.

The 2015 CMA Music Festival will be held June 11-14, 2015, with pre-festival concerts and events on the days leading up to the event's official start.

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