Christian Movies Big Business For Faith Community

  • Play

Photo: Video by NewsChannel5.com

Christian Movies Big Business For Faith Community

CREATED Apr 3, 2014

by Todd Walker

NASHVILLE, Tenn. - More and more of the newest big-screen scripts are coming from the same old book.

Movies like recently released "God's Not Dead" are making their mark on the box office and the box office is taking note.

Bill Reeves, who did the marketing for "God's Not Dead", said this year could see the most major motion pictures with a Christian theme in years.

"It's a business decision," said Reeves, who owns Working Title Agency. "The studios and the independent filmmakers see a viable business. They see a very under-served audience with Christians and they want to make product for them. Normally a movie will fall off from first its weekend to the second in the 50 to 80 percent-range. 'God's Not Dead' only fell off 4 percent in its second weekend and that second weekend was against 'Noah.'"

Depending on who you talk to "Noah" may not fall into the faith-based movie category - but if included it could help boost movies with a Christian influence to earn more than $100 million this season.

Reeves said it is coming from a not-so-newly discovered niche audience looking for Christian content.

It began with 2004's "Passion of the Christ."

"'Passion' was the first worldwide phenomenon," Reeves said. "And since then the business has been slowly building, which culminates in the spring or summer like we're having right now where we have five or six different features."

With all the money these movies are making, the market for faith-based movies appears to have the same staying power as the book they come from.

"The audience is craving content that affirms their beliefs which are biblical in value," Reeves said. "So I don't think that's going away any time soon."

Well known Nashville Ophthalmologist Ming Wang was the inspiration for one of the characters in the movie "God's Not Dead."