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Malaysia Airlines renames its 'bucket list' contest

FILE - In this May 27, 2014 file photo, ground crew stand near a Malaysia Airlines aircraft on the tarmac at the Kuala Lumpur International Airport (KLIA) in Sepang, Malaysia. Malaysia Airlines announced that they will shed 6,000 workers as part of an overhaul to revive its damaged brand after being hit by double passenger jet disasters. (AP Photo/Vincent Thian, File) Photo: Image by The Associated Press

Malaysia Airlines renames its 'bucket list' contest

By Mina Abgoon. CREATED Sep 3, 2014

Business for Malaysia Airlines has suffered greatly since two major flight tragedies occurred this year involving the company's planes.

The financial troubles are so severe that the airline was forced to cut about 6,000 employees, according to The Washington Post.

In what some consider a poorly named challenge, the airline reportedly launched the “My Ultimate Bucket List Contest,” in an effort to “encourage ticket sales and battle the widespread public perception that the airline isn’t safe,” The Washington Post reports.
The contest, aimed toward people in Australia in New Zealand, was apparently launched just a few days ago, but has now been renamed after the airline "faced accusations that the original competition title was in poor taste," according to The Guardian.
Contestants were asked to purchase a ticket on the airline and then write a 500-word essay explaining what location they would like to visit and tick off their "bucket list," an expression used to describe what someone wants to do before they die.
Time magazine reports, “The association is horrific, given that 537 people lost their lives flying on the airline this year" on two crashed jets, one of which was never found.
The contest name has been updated to, "Win an iPad or Malaysia Airlines flight to Malaysia."