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Hershey Company unveils new corporate logo

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Hershey Company unveils new corporate logo

By Krista Hostetler. CREATED Sep 1, 2014 - UPDATED: Sep 2, 2014

The Hershey Company has unveiled a new look.

The new corporate logo has an updated version of a Hershey Kiss Chocolate at the end of the company name, which has also now been shortened from Hershey's to Hershey.

Officials with the candy maker said, "The new branding will impact all visual aspects of how the Hershey Company presents itself."

However, not everyone is sweet on the new look.

Some people have raised a stink on social media, saying the new logo looks like a certain popular emoji. We'll let you guess which one.