Green Bay, WI -- 1224 Cass Street is the busiest house on the block. 100 volunteers from Ameriprise Insurance are partnering with Greater Green Bay Habitat for Humanity to build a home for Rosa Luna-Castenada, her three daughters and a baby on the way.
"She was one that wanted that dream, because she was living in what we would consider sub-standard housing conditions and just wanted to build a better life for herself and her kids," said Jeff Johnson, Executive Director of Greater Green Bay Habitat for Humanity.
As part of the program, Rosa put in sweat equity by working side by side with the volunteers.
"It warms your heart and I think that's why I keep coming back. I do it for the families," explains Habitat crew leader, Janice Barkby.
This is Habitat for Humanity's seventh build in the Green Bay area this year. Construction on Rosa's home began in June, and in a few weeks her family will move in.
"Just to see when we do our dedication, the tears and the gratitude and I mean it's just very heartwarming," said Barkby.
"We love this partnership and we want to keep growing and hope others will get involved with Habitat for Humanity, because it does build communities," said Ameriprise Senior Vice President Becky Nash.
Ameriprise believes so deeply in Habitat for Humanity's mission that besides providing the money and volunteers for this build, they're also sponsoring the 3rd annual Hard Hats & Heels event with a fundraising goal of $75,000.
"This fundraiser is extremely important and almost vital to making homes like this be able to continue in going forward," said Tina Holewinski, Ameriprise employee and Hard Hats & Heels organizer.
Johnson says, "We are so grateful for the giving and generous nature of the people in this community. They come through for us time and again."
Now as the paint dries, volunteers see their hard work coming to an end, but the mark made on their hearts and Rosa's family will last a lifetime.
"It's just an amazing, gratifying feeling," said Barkby. "She's going to have a safe, warm environment to raise her kids in, and you can't ask for anything more than that."
If you'd like to support Habitat for Humanity, the Hard Hats & Heels fundraiser is being held on November 15th at Lambeau Field. There's a dinner, auction and a Mr. Habitat competition with local celebrities including Packers defensive end Datone Jones.