ASHWAUBENON, Wis.- Today marks the big day. Thousands of people lined up outside the Cabela's to see what's inside for the first time. It's the first of many projects fronted by the Packers organization to ramp up the stadium district.
With an unusual bow and arrow ribbon cutting, the doors opened to Cabela's this morning.
Thousands of people flood through the doors of the new Cabela's to get a look at what's inside.
"It's going to help more businesses in the area, it's bringing more people in. It's fantastic for all of us," said Mike Shea. He is not only excited about the opening of the giant outdoor gear store, he also owns a shooting range that is partnering with Cabela's.
Partnerships like that and growth within the community is exactly what the Packers hope will happen as they continue to grow the stretch of Lombardi Avenue.
"It's kind of the idea of creating a district, a Titletown area that really draws in visitors," said Packers President and CEO, Mark Murphy.
Cabela's is just the first step.
"It's a store, but it really is a tourism attraction for our community," said Brad Toll, president of the Greater Green Bay Convention and Visitor's Bureau.
Cabela's also bringing in extra business to smaller places around Green Bay, like Family Shooting Academy.
"We're going to be running some refuse to be a victim classes and kids training classes here with Cabela's," said Shea.
These are just some of the many ways big organizations like the Packers and Cabela's are working within the community.
It's estimated that 2 million people will come to the Green Bay area each year as a result of the new Cabela's store, according to the Green Bay Convention and Visitor's Bureau.