This is one way to get an audience's attention.
The commercial is shot in a first-person perspective. Watch above as a driver starts the car and turns on the radio. You'll see movie goers actually bopping their head to the tune playing during the PSA. Then, "using a location based broadcaster from inside the theater, the movie guests get a phone message at the exact same time" as the driver in the video, further reports FOX 25.
As the real-life patrons look down at their phone, something happens on the screen. But what? Press play on the video above, which delivers an important message in a dramatic way.