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Jarring PSA wakes up movie goers to not text while driving

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Jarring PSA wakes up movie goers to not text while driving

By Julianne Cassidy. CREATED Jun 10, 2014

This is one way to get an audience's attention. 

"In a video posted to YouTube, Volkswagen showed the PSA to a theater full of unsuspecting movie goers in Hong Kong. Once the seats are full, the lights go down and the show starts," reports FOX 25.

The commercial is shot in a first-person perspective. Watch above as a driver starts the car and turns on the radio. You'll see movie goers actually bopping their head to the tune playing during the PSA. Then, "using a location based broadcaster from inside the theater, the movie guests get a phone message at the exact same time" as the driver in the video, further reports FOX 25.

As the real-life patrons look down at their phone, something happens on the screen. But what? Press play on the video above, which delivers an important message in a dramatic way.

Julianne Cassidy

Julianne Cassidy

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A city girl gone country, Julianne Cassidy is a newly Nashville-based entertainment journalist from Philadelphia.