Las Vegas, NV (KTNV) -- The famous Las Vegas sign on the south end of the Strip was orange Thursday in support of hunger awareness.
A special ceremony took place in front of the iconic sign at 9:15 a.m.
Go Orange Day is a part of a national campaign aimed at raising national hunger awareness.
In Clark County, more than 340,000 people go hungry every day.
Efforts to local support the campaign are organized by Three Square, which helps feed the hungry in Southern Nevada.
In addition, hotel marquees, restaurant menu items and employee uniforms at a variety of locations went orange Thursday in support of the campaign.
Three Square is encouraging all resident of Southern Nevada go wear orange to support the awareness campaign.