CREATED Jan. 6, 2014
A&E's "Duck Dynasty" star Missy Robertson is launching her own clothing line in conjunction with designer Stephanie Carter’s Southern Fashion House, which produces the Judith March, Jacque and Janis clothing lines and DejaVu boutiques. It's being described as a "stylish yet comfortable and age-appropriate clothing line."
“I felt there was a void in the market for active, busy working moms who want to look put together without having to put a lot of effort into it while staying modest and age-appropriate," says Missy, the wife of Duck Commander's Jase Robertson. "These styles are reflective of the fun new fashions that can always be found in the junior section of department stores. However, the silhouettes in the collection are intended to flatter women of all ages, shapes, and sizes."
In keeping with her desire to keep the line modest, the Missy Robertson by Southern Fashion House clothing line will feature slightly longer hemlines.
Her initial line, which debuts this month in Atlanta, Dallas and las Vegas, will consist of about 55 pieces including dresses, sportswear, light cover ups and tops. Retail prices will range from $54-$120, with the average price per piece in the $78-$88 range. It will eventually be available in both department stores and boutiques across the U.S., Canada and Mexico.