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Bruno Mars joins Super Bowl halftime legacy

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NASHVILLE, TN - AUGUST 17: (EXCLUSIVE COVERAGE) Bruno Mars performs at Bridgestone Arena on August 17, 2013 in Nashville, Tennessee. (Photo by Rick Diamond/Getty Images for Atlantic Records)

Bruno Mars joins Super Bowl halftime legacy

By Julianne Cassidy. CREATED Jan 31, 2014

The clock is ticking until Grammy winner Bruno Mars, 28, takes the stage for the Super Bowl XLVIII halftime show. As previously reported, Mars is one of the youngest halftime artists in Super Bowl history.

According to Access Hollywood, Mars said, "I ain't scared!" during a Super Bowl press conference Thursday, Jan. 30. 

Mars joins a Super Bowl legacy that did not always feature superstars. Super Bowl I on Jan. 15, 1967 marked the first Super Bowl halftime show with two college marching bands, a high school drill team and featuring trumpeter Al Hirt. The halftime performances throughout the rest of the '60s continued with college marching bands. The '70s and '80s enforced a "theme" each year, such as 1970's "Tribute to Mardi Gras" and "Salute to Hollywood's 100th Anniversary - The World of Make Believe" in 1987.

It wasn't until the '90s where halftime performances introduced big stars: New Kids on The Block, Michael Jackson, Gloria Estefan and Boyz II Men. Then there was the 2000s. Pop-rock royalty Aerosmith joined 'N Sync and Britney Spears in 2001 with rappers Mary J. Blige and Nelly. Three years later, however, the live performances reached deal-breaking controversy when then 23-year-old Justin Timberlake exposed the breast of then 37-year-old Janet Jackson during Timberlake's 2002 hit "Rock Your Body," with Timberlake later famously dubbing the incident a "wardrobe malfunction." Super Bowl producers thus pulled the plug on young hot artist collaborations geared at their younger audience.

Legend Paul McCartney took the stage on Feb 6, 2005 as older artists became billed as the new trend for staying "safe" during the Super Bowl halftime. The Rolling Stones, Prince, Tom Petty, Bruce Springsteen and The Who followed, until slowly, "hip" artists returned beginning with The Black Eyed Peas and Usher in 2011.

Bruno Mars is blurring lines between young and old, inviting rockers Red Hot Chili Peppers to co-headline, a band which originated in 1983.

Yet, Mars has stiff competition, especially when still considered a new artist himself. Reuters reported that in 2012, "114 million watched the halftime performance by Madonna" when only 111.3 million tuned into the actual game between the Giants and Patriots. And in 2013, Beyonce reunited with R&B girl group Destiny's Child, eight years after their 2005 split.

For betting website Bovada.lv, instead of betting on Mars' performance, they're taking chances on his wardrobe instead, placing "moneylines on the type of headwear Mars will have start his performance: fedora (+125), fur hat (+700), tuque (+500) or no hat (+120)" reported the Bleacher Report

"The Road to the Super Bowl" begins at 12 p.m. EST on Fox Sports with the kick-off at 6:25 p.m. EST. Super Bowl XLVIII will begin live-streaming at 6:30 p.m. EST on FoxSports.com and their mobile app.  

Julianne Cassidy

Julianne Cassidy

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A city girl gone country, Julianne Cassidy is a newly Nashville-based entertainment journalist from Philadelphia.