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Warning out about Pinkwashing scam during Breast Cancer Month

Warning out about Pinkwashing scam during Breast Cancer Month

By Krista Hostetler. CREATED Oct 15, 2013

New York (KTNV) -- October is National Breast Cancer Awareness Month and numerous organizations are working to raise money for the cause.

However, not every fundraiser is on the up and up.

Scammers are using the recognizable pink ribbon to take advantage of the events that benefit cancer patients.

It's called "Pinkwashing."

Before you make a contribution, be sure to research pink product claims; ask a lot of questions; find out what percentage of the sale price will be donated to which charity and how the funds will be used.

If you really want to help out, consider a direct donation. Find a charity you trust and make a donation directly.

Krista Hostetler

Krista Hostetler

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Krista Hostetler is currently the Senior Web Editor for ktnv.com and KTNV Mobile.