High orange juice prices pushing sales down
Florida (KTNV) -- It appears Americans are drinking less orange juice.
According to the Wall Street Journal, orange juice consumption is at a 15-year low.
They cite a report from the Florida Department of Citrus.
High prices are partly to blame. A gallon of orange juice runs about $6 now, compared to just over $4 about 10 years ago.
People are also trading in orange juice for more exotic fruit juices like pomegranate and energy drinks.