Congress looking into marketing of energy drinks to teens
Critics are taking aim at energy drinks saying they intentionally target kidsPhoto: Video by ktnv.com
(KTNV) -- The American Medical Association came out last month in support of a ban on marketing energy drinks to minors.
The issue is serious enough for Congress to take it up at a hearing on Capitol Hill.
Critics claim that companies like Monster, Red Bull and Rockstar are intentionally marketing to kids through extreme sporting events, concerts, social media and television shows.
Most of the drinks come with warning labels that say "Consume Responsibly" and "Not Recommended For Children."
One study by the US Department of Health and Human Services says the number of emergency room visits involving energy drinks has doubled between 2007 and 2011 and more than a thousand of the incidents involved teenagers.
Energy drink manufacturers argue that teenagers get more caffeine from coffee than energy drinks.
Parents, doctors and now some lawmakers say they want labels that will limit drinks to people ages 16 and older.