Mount Charleston businesses struggling after wildfire
Several Mount Charleston businesses are experiencing a difficult time bouncing back after the Carpenter 1 wildfire forced them to evacuated on July 4, subsequently causing a serious loss of revenue.Photo: Video by ktnv.com
Mount Charleston (KTNV) -- Several Mount Charleston businesses are experiencing a difficult time bouncing back after the Carpenter 1 wildfire forced them to evacuated on July 4, subsequently causing a serious loss of revenue.
After the nearly 28,000 acre fire, businesses said locals and tourists are reluctant to rush up the mountain.
The front desk at the Resort on Mount Charleston told Action News their business has been slow. The parking lot is practically empty. Staff said only about a quarter of their rooms are full on the weekends.
Since the beginning of July, the resort has been offering half-off special rates on all standard rooms. After the fire, the special was extended through the end of August, in an effort to generate more business.
The few guests who have come up were very pleased with their stay. "This place is just too nice to not take advantage of," said Stan Fenton.
The Las Vegas Ski & Snowboard Resort in Lee Canyon was even further from the flames, but employees told Action News the general public is still nervous about visiting.
"We've seen about half the people that we usually see on the weekend," said marketing director Maria Jose-Norero.
In an effort to attract more business, the resort is donating 20-percent of all lift ticket sales to the Mount Charleston Volunteer Fire Department.
At the Mount Charleston Lodge, employees said business has been cut by 50 to 60-percent. It's discouraging for the restaurant.
Assistant manager Coco Logan said, "Our views are untouched. There's nothing going on up here, as far as the fire. You can't see any damage."
The lodge is now offering attractive discounts, like half off all appetizers all day in the bar. Also, all diners who return with their receipts within two weeks will receive 15-percent off their next meal.
Despite the blow these businesses have taken, all of them are confident that business will soon speed up again.