CREATED Oct. 8, 2013
Las Vegas, NV (KTNV) -- It's a phrase that's become associated with Las Vegas: "What happens here, stays here."
The commercials have become so iconic, there are references in pop culture and it's known all over the world.
Now, on the ten year anniversary of the beginning of the ad campaign, the Las Vegas Convention and Visitors Authority is launching more of these advertisements.
The theme this year is "Vegas Enablers." The ads highlight that person in everyone's life who pushes them to do things they may not normally do, but have a good time doing it.
Cathy Tull, with the LVCVA, said they're going to run about four to six TV spots over the next few months. They already started airing them last week in certain markets.
Las Vegas Mayor Carolyn Goodman said she can't believe it's been ten years since the first "What happens here, stays here" ad started airing. She remembers that many people thought that it was provocative.
"That's Las Vegas, we're creative," said Mayor Goodman.
The latest ads won't just be airing on televisions. The ad campaign also involves newspaper and online ads and there will be a social media component as well.
Mayor Goodman said while these ads are fun, they've also been successful in this tourism-driven town. And she's hoping these latest ads help to bring in even more visitors to Las Vegas.