Las Vegas, NV (KTNV) -- Thousands of visitors flock to Las Vegas every weekend, but the next few days are expected to see a huge surge because of several large events.
Food, art and great music are expected to attract more than 25,000 visitors each day to the Life is Beautiful Festival.
The Convention and Visitors Association said it can't measure the economic impact of the inaugural event, but city leaders are confident it will bring in a lot of money.
The PBR World Finals event is also in Las Vegas this weekend.
In its 20th year, it has already generated $300 million for the local community and this year isn't expected to be any different.
This year, 19,000 fans are expected to come in from out of town for the super bowl of bull riding, leaving behind nearly $18 million.
While the bull riders are trying to hang on to the 2,000 pound monsters, dozens of the world's best drivers will try to tame their 7,000 horsepower machines in front of thousands of fans at the Las Vegas Motor Speedway for the NHRA Toyota Nationals event.
On top of the big events, there are a few shows on the Las Vegas Strip that are expected to attract extra visitors including the Kanye West concert and Jimmy Buffet.