Las Vegas, NV (KTNV) -- Leaders in casino gaming technology are converging in Las Vegas this week for the annual Global Gaming Expo.
It starts Tuesday and runs through Thursday and more than 450 companies will be there to show off their new products and services at the Sands Expo & Convention Center.
They will highlight the new trends in gaming and slots. As always, pop culture plays heavily into the themes of the slot machines. This year, many new zombie-themed and vampire-themed slot machines will be rolled out.
Popular movies like "Ironman" are also making an appearance on machines. WMS Gaming, based out of Chicago, is showcasing its "Ironman" slot machine that shows clips of the movie when the player gets bonuses. It also uses touchscreen technology, something officials say we'll be seeing a lot more of in years to come.
Game manufacturers also introducing more personalized options. For instance, players can personalize the colors and sounds they want on the machine they're playing and even left-handed players can set up the machines so that they can gamble strictly with their dominant hand.
At the Bally Technologies booth, Mike Trask showed off the three themes it is introducing this year: Titanic, David Copperfield, and ZZ Top. Trask says that the average slot machine player is a woman in the 40-60 year old age range. He says that explains why they chose the Titanic movie to go with this year, even though it's been more than a decade since the movie was released in theaters. The Titanic slot machines also play the theme song sung by Celine Dion when players score.
Interactive gaming is also growing and Bally Technologies says there are now 12 iGames that people can play and bet on in Europe. In the next few months, the company will be introducing iGames with poker that people can gamble on in Nevada.
This year, more than 125 companies from 32 countries will be making their debut at the G2E.