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Companies hope to generate new ideas through proximity

Jessica Janner

Companies hope to generate new ideas through proximity

CREATED May. 2, 2013

(KTNV) -- The American worker's dream used to be to have a big corner office.

But now, companies are hoping to spur innovation through interaction. And that means bringing down the walls and throwing out old ideas.

Zappos has been at the forefront. The company was part of a Wall Street Journal article recently detailing the new ways that businesses are trying to get more from their employees.

Gone are the long days and high pressure meetings.

The new trend in offices are more freedom and more interaction.

For example, Zappos' big plan for when it moves into the old city hall downtown is smaller spaces. They want people working closer together -- almost shoulder to shoulder.

The idea is to encourage interaction and the exchange of ideas.

Other companies have adopted open plans and even unassigned seating to get workers mingling.

The overall thinking here is to get rid of cubicles because increased contact with coworkers will hopefully lead to new ideas.

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