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Company wants to bring gun store to the Las Vegas Strip

Jessica Janner

Company wants to bring gun store to the Las Vegas Strip

CREATED Jun. 28, 2012

Las Vegas, NV (KTNV) -- An Italian company could soon make it possible to purchase or shoot a gun on the Las Vegas Strip. Beretta hopes to open a store along other high-end retailers inside The Shoppes at The Palazzo. 

"It's a different market than Dior or Gucci, but it's the kind of brand that people would expect to see here," said Greg Borgel, the planning consultant for Beretta. 

"They have actually very few specialty stores, as I understand it, in the U.S. and they see this as a market where there would be people that might be interested in expensive guns," said Borgel. 

General Growth Properties, a Chicago-based investment group, owns and manages The Shoppes at The Palazzo.  They're requesting a firearms sales permit and a permit for a shooting range.

The Clark County Planning Commission will review the proposal next week.

Other local gun stores say it could help bring their target audience to Las Vegas, and even though it means competition, it's a good thing.

"I think that's a big plus for Las Vegas and a big plus for the industry I would love to see those hotels advertising 'come shoot a gun'," says Bob Irwin, owner of The Gun Store on Tropicana and McLeod Drive. 

Beretta would take over existing retail space. There would likely be two indoor shooting ranges. They do not plan to sell ammunition. 

"We don't think we're posing any security issue," says Borgel citing the fact that other gun stores actually sell guns and ammunition in the same location. 

County Commissioner Steve Sisolak tells Action News he thinks the permit will likely be granted.

The decision will go before the Planning Commission on July 3 at 7 p.m.