Exhibitor 2011 trade show good indication of pulse of Las Vegas
Las Vegas, NV (KTNV) – The trade show for trade shows is in town.
Exhibitor 2011 at the Mandalay Bay Convention Center has expanded this year, good news for Las Vegas in more ways than one. Spending means an upswing in the convention industry, and our fabulous city is reaping all the benefits.
"We are the biggest," says Vince Alberta, Vice President of Public Affairs for the Las Vegas Convention and Visitors Authority. "In fact, for the 17th consecutive year, it was just announced that Las Vegas is the number one trade show destination in North America."
More shows means more people, which translates into more jobs.
"For every 1,000 visitors that we attract, whether it's a business traveler or a leisure traveler, it creates or sustains jobs in this community."
An indication that the convention industry is on its way up can be found in the number the hanging displays at the exhibitor show since they're so expensive to set up.
"If you look around at all the rigging, the more rigging you see, the more optimistic people are, because that increases their spending and they're going to get their return on investments. So the confidence is definitely there," says Randy Acre, COO of Exhibitor magazine.
The industry is changing to accommodate smaller budgets as well.
At this year's exhibitor show, a popular trend is cloth displays. They are easier to transport and cheaper to make but still look good.
"As the trade show industry evolves and there are new approaches, new techniques and products, it's certainly very critical to be on the front end of that," says Alberta.
Ironically, the Las Vegas Convention and Visitors Authority doesn't have a booth at this year's exhibitor show. Instead, they're using the City of Las Vegas as their display.
Las Vegas will welcome two new conventions this year. The International Show, or I-Mex, arrives in October. In May, the World Travel and Tourism Annual Global Summit will be in town.