To promote the March 25 release of his new album, “High Noon,” Jerrod Niemann has created a short film featuring himself as the hero of the fictional High Noon Saloon. He’s just released a minute and a half long trailer for the mini-movie, which features a villain, a donkey and a quick cameo from fellow artist Dee Jay Silver, all set in a Western theme.
It’s not how you hold your gun, we learn from the trailer, it’s how you hold your liquor.
“The film that drives the JourneyToHighNoon.com interactive experience is sort of an old-western style piece that takes elements, song titles, and themes from the ‘High Noon’ album and works them into this wild west adventure between a villain called Big Bad Les James, a donkey, and myself,” Jerrod says in a press release. “It takes place at the High Noon Saloon, where I basically wake up after a rough night and have to put the pieces back together about what happened the night before … and find out why I’m wanted at High Noon by the villain.”
You can watch the trailer above, and click on JourneyToHighNoon.com
, which will offer fans opportunities for free downloads, gaming, and exclusive video content in the weeks prior to the album release.
“High Noon” is the follow-up to Niemann’s 2012 release, “Free the Music,” and his chart-topping major-label debut, 2010’s “Judge Jerrod & The Hung Jury.” The new set includes his current hit, “Drink To That All Night.”