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Gary Allan, 'It Ain't the Whiskey' video pours on the heartache

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Gary Allan, 'It Ain't the Whiskey' video pours on the heartache

By Stephen L. Betts. CREATED Dec 3, 2013

Songwriter Cole Degges, who had a 2007 album on Columbia Records called "Cole Deggs & the Lonesome" (using a spelling for his last name that would make it easier to pronounce), had written a song at the time that was destined not to make the album. Instead, nearly eight years later it has become a much-buzzed-about song (and now video) for guitar-slinging country superstar Gary Allan.

The latest single from Gary's "Set You Free" album, "Whiskey" was co-written by Jim Daddario and Greg Barnhill. Gary was drawn to it, he told Billboard, because "it's so cutting, it's so truthful. It's a rare song."

The just-released video for the tune is an atmospheric black-and-white clip awash in cigarette smoke and heartbreak. Whether it's the whiskey's fault or not, the results are painful and memorable. Watch the video above.

Stephen L. Betts

Stephen L. Betts

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Stephen L. Betts ("Steve") is a Nashville-based journalist who started his career as a tour guide, karaoke operator and library assistant at the Country Music Hall of Fame and Museum.