By Phyllis Stark. CREATED Jan 24, 2014
In a hilarious spot meant to closely resemble a high-end car commercial, Oscar Mayer unveiled the 2014 version of its Weinermobile via YouTube, along with the pun-intended slogan “Form MEATS Function.”
In a first-ever promotion, the company is also giving away as a contest prize a one day, eight-hour “lease” on the odd-shaped vehicle “for just one tweet and 140 characters down.”
Motor Trend reports the winner will get “hands-on access to the Wienermobile, with the vehicle’s drivers, known as Hotdoggers, serving as personal chauffeurs.”
Wanna win? Tweet by Feb. 7 using hashtag #TWEET2LEASE and tell Oscar Mayer why you deserve a lease. The winner will be chosen at random. Official rules and prize details are here.