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Inspiring Cancer Survivor Campaign

Inspiring Cancer Survivor Campaign

CREATED May 21, 2014
A cancer diagnosis does not have to be a death sentence - and a brave 7-year-old boy named Noah is a living proof of that. 
 
A moving photographic juxtaposition of the little boy depicting him as a cancer patient and later as a cancer survivor is the centerpiece of a new ad campaign called 'My Life is Proof' promoting the Children's Cancer Center at the University of Mississippi Medical Center. 
 
In the photo, Noah's face is split into two, with the left side showing him as a deathly pale, thin and bald 4-year-old patient undergoing chemotherapy. The right half of the image depicts Noah as a healthy 7-year-old with his sandy blonde hair and eyebrows grown out.
 
At age 4, Noah was diagnosed with childhood acute myeloid leukemia (AML) - a rare and aggressive form of leukemia. He was given a 50/50 chance of survival.  The toddler had undergone chemotherapy and a bone-marrow transplant, emerging for the hospital months later cancer-free. Today, the blue-eyed boy seen with a subtle smile on his lips in the promotional poster is a happy 7-year-old.
 
'His Children's Cancer team never gave up - and neither did Noah,' the poster states.