Success of the Home Party Business

Meghan Matthews

Success of the Home Party Business

CREATED Nov. 4, 2012

It's not every day the working person gets to party for a living.

"We get paid to party, so we don't have meetings, we don't have events. This is a challenge party."

"I started this business as very part time, with no intention of making it a full time job."

"Well we hold in home parties, it's a new thing."

These three women are in the party business, the "home based" party business, and their customers are you.

Women who want to be thin, pretty and fashionable.

"There are people who make a living off of jeans."

Julie Williams is one of them. She'll come to your house to make her sales pitch. Julie sells designer jeans at discounted prices.

She makes 18 percent on each pair, and she's booked through Christmas.

"They want parties, they want jeans, they want them at reasonable prices and if they can get them for free they're gonna hold parties and invite as many people as they can."

Julie started selling jeans about a year ago. She hated going to the mall and trying them on, she heard about a home party business.

"I wanted a free pair of jeans, I wanted new jeans and I hate buying jeans, til I started selling them."

It isn't as easy as it looks. She also works full time and is a single mother of two.

On top of all that, Julie spends at least 20 hours a week marketing her jean party business.

"I believe if you want to make money at it you have to work at it. You have to market it you have to stick with it. Sometimes you're not going to have sales you're not going to have parties on the books, you just have to keep trying."

In a society preoccupied with body image, hundreds of thousands of people are "trying" the Body by Vi 90 day challenge, and everyone's cashing in on it.

This house party is so huge, Rhonda Lucero moved to a hotel ballroom.

"We serve them shakes, they watch a video. I mean our business is really push play on a blender and play on a DVD and we're done."

The sale? A shake mix that tastes like cake mix (it really does). It's business in a kit.

"When people decide they want to make money, and they want to have their own home based business, they can join the challenge they can promote the challenge."

Rhonda ran two day cares and worked 70 hours a week when she made the jump to the home party business.

Now she's the number five income earner in the company.

"Some people will make $3,000 on their first challenge party some people will only make a couple hundred dollars on their first challenge party, it just depends on how big your challenge party is."

A name most women know is Mary Kay, the cosmetics company, one of the original home party businesses.

"I started this business as a very part time, with no intention of making it a full time job."

21 years later and Sue is still in business with Mary Kay. It's her full time job.

"It is the way to go if you are a woman that wants that flexibility to be able to raise children, your children and to be able to participate in other things in life."

Over the last two decades Sue has seen the home party business change, more and more people want to sell.

Now that other companies like Vault Denim and Visalis are benefiting from it, she expects the business to boom.

"I think.... it's the way of the future."