Hard Rock Hotel Open Following VIP Bash Last Night
Photo: Video by kmir6.com
PALM SPRINGS - The Hard Rock Hotel will open its doors in Palm Springs Friday and it’s 100% booked for its debut weekend. Thursday night, they let our cameras into the VIP viewing party to take a sneak peek at what it looks like inside. "Palm Springs is a happening town right now,” says Mayor of Palm Springs Steve Pougnet.
Not only is he excited about the VIP opening of the hotel but owner of the hotel, Andy Carpiac, is as well. He says the response from the valley has been overwhelming. "Very welcoming. I can't tell you how many business owners I’ve talked to over the phone in the last few weeks about offering their assistance. It's been very warm,” says Carpiac.
Carpiac says the local residents are an important part of the hotels success. "We know to focus on the community here, not just address the tourists but really embrace the community so that's what we're trying to do."
And why open a hard rock in Palm Springs? Well, Executive Vice President Hotels and Casinos for Hard Rock International Michael Shindler says the answer is simple. "Coahella Valley, vacation, Stagecoach, Coachella, music and a great population base. It’s close to L.A., San Diego and other major cities,” says Shindler.
"Palm Springs is surging. The momentum is incredible. A lot of new retail, new hotels. Plus, the upgrades of the existing hotels. It's never been hotter,” says Carpiac.
Mayor Pougnet say not only is Palm Springs a money maker for the hotel but the hotel is a money maker for Palm Springs and for the rest of the desert economy. "When you have more people coming into town, staying overnight, our economy is improving. They're spending more money, rates go up a little bit, some disposable income starts to flow. People are excited, they're motivated and they're coming to the Hard Rock but they're also coming to a beautiful destination,” says Pougnet.
Something different about this Hard Rock is the festival feel it has inside the hotel. “There is a lot of memorabilia of artists that have played local festivals. We have the big name artists but we also have a lot of independent smaller bands that have played the festivals,” says Carpiac.
Owners say if tonight is any indication of the hotels success with guests from Carol Channing to Mayor Pougnet, the hotels future is looking good. "We think we're going to generate a lot of traffic. We think it's going to be the right kind of traffic-- people with discretionary money that want to buy things,” says Carpiac.