AMFM Fest Hits the Desert
Photo: Video by kmir6.com
CATHEDRAL CITY - A boom in the economy for these slow summer months as the AMFM Fest takes charge in the desert. The kick-off was tonight at the Pickford Theatre in Cathedral City. People were invited to look at art at a cocktail and food event on the Mezzanine level of the theatre. For desert resident Randy McWilliams, it was an opportunity to see something really unique. "It's innovative, it's creative and there is just a lot of variation of art,” says McWilliams.
The AMFM Fest showcases independent film, local music and art throughout the three-day weekend. Actors, directors and musicians show up from around the world including actor David Zayas. Zayas is best known for his role as Detective Angel Batista on the Showtime series Dexter. "Nowadays, these festivals are the point where these independent films are shown. They have the opportunity to get distribution and these festivals are so important because they allow for films with a small budget that may not be seen by a larger audience—they allow them to get seen,” says Zayas.
Organizers of the festival say they have brought some real passionate artists into the mix this year. "Bringing together independent artists of all kind with a great synergy of energy that allows them to cultivate and have a really strong, social impact,” says organizer Robert Galarza. The local Boys and Girls Club of Cathedral City got some extra attention. One of the bands performing at the festival this weekend gave them a special show, just for them. “The fact that they said, we're going to take our time and come and play for you and that just means the world to these kids. You know like we're going go out of our way and come and perform for you. Makes them feel special,” says CEO of the Cathedral City Boys and Girls Club Scott Robinson.
More than 60 films will available to view and more than 25 bands. Folks can purchase single tickets, group purchases and VIP tickets. To purchase tickets, go to the website below.