Hard Rock Announces Plans to Open Coachella Valley Resort
HRC to take over the current Hotel Zoso.Photo: Video by kmir6.com
PALM SPRINGS - Hotel Zoso is preparing for a major makeover, as news broke Wednesday about Hard Rock International's plans to transition the Palm Springs hotel into Hard Rock Hotel Palm Springs. The hotel plans an official opening for Fall 2013.
With hotel locations from Bali to Cancun, San Diego to Singapore and Chicago to Macau, Hard Rock International is set to bring the legendary Hard Rock vibe to one of Southern California's hottest vacation destinations. Hard Rock International, in collaboration with Kittridge Hotel Management, will transform the former Hotel Zoso into an enviable hotel destination, reflecting the famed Hard Rock brand in a city known for its year-round sunshine, clear skies and endless activities.
"We're thrilled to bring the Hard Rock experience to this world-renowned city and are very pleased with our new relationship with Kittridge Hotels," said Nelson Parker, head of development in the Americas for Hard Rock Hotels & Casinos. "Hard Rock Hotel Palm Springs will serve as an iconic entertainment and leisure destination and, true to the Hard Rock brand, will be a hot spot for musicians, celebrities and our valued Hard Rock fans."
With 160 rooms, Hard Rock Hotel Palm Springs will be the brand's second lifestyle hotel in Southern California and will offer a VIP rock star suite, a spa, a gym, shops, restaurants and true to Hard Rock's roots, the Palm Springs location will include live musical entertainment.
Hard Rock International operates 177 venues in 58 countries, including 141 cafes, 18 hotels and 8 casinos.